Social networks are an important aspect of business marketing, especially for small companies that have limited resources. Even the business giants recognise the importance of social media for appealing to new customers, brand promotion and gathering valuable data. More and more business owners are hiring experienced individuals to develop effective social media marketing strategies that will generate profit and bring about numerous benefits. If you still haven’t implemented social media marketing into your business operations, here are several benefits that will help you make the first step.
Increased brand awareness and loyalty
Social media marketing will help you establish a strong presence online, which is an essential aspect of brand development. Small companies can attract new clients via social networks, help define their business values and connect with their customers. Consequently, this will increase brand awareness, as well as customer loyalty and retention. By having an opportunity to follow you on social networks, your clients will be more up to date with your company and remain loyal to your brand because your brand will become familiar, known and trustworthy.
Traditional marketing entails printing materials, sharing promotional products, paying digital ads, etc., which can be quite costly. Social media marketing, on the flip side, is more affordable since you can create an account for free, post content for free and gather social media followers. Of course, printed promotional materials can still benefit your company, but social media marketing offers a significantly wider global market almost completely free of charge. In addition, you have an option to pay for, for example, Facebook ads that will promote your business throughout the platform. Finally, your clients can also contribute to your business promotion by sharing your content on their own profiles, helping you reach other audience, as well.
Enhanced website traffic
After appealing to your existing and prospective clients on social media networks, they will seek further information on your website. Without social media marketing, your website will remain familiar only to your existing clients and individuals who have accidentally come across it while searching for a piece of information. Your social media profile typically includes a link to your website and your content can also lead back to it. Thus, it’s important that you post high-quality, engaging content regularly in order to generate more website traffic and, thus, conversions.
Enriched customer experience
One of the greatest advantages of social media networks is the possibility of immediate conversation with your clients. Not only can you promote new products, but you can also react to criticism or compliments immediately. If your clients have any questions, complaints or suggestions, they can easily reach you via social networks, which will significantly enhance the customer experience. Therefore, you’ll be able to establish a closer relationship with your clients, offer better customer service and, consequently, increase customer retention.
Gathering information about your clients and target audience has never been easier. Social media marketing provides you with an opportunity to collect data on your customers’ demographic information, interests, behaviours, opinions, etc. Furthermore, owing to comprehensive social media analytics, you can gain both qualitative and quantitative insights into your media data, information on your competitors’ profiles and social media management while also tracking and improving the results bringing about better outcomes.
Improved SEO rankings
Social media activities can help you improve your search engine rankings. Your social media presence is one of the factors that can influence your ratings. Thus, your social media marketing strategies should aim at increasing the number of your followers and the amount of sharing your content online. Your activity on social media can work as a “brand signal”, showing that your brand is reliable, recognisable and dependable.
By developing appropriate social media marketing strategies and establishing a strong online presence, you’ll be able to promote your brand, attract new clients, increase your traffic and conversions and reap numerous other benefits that social media offer.